Monthly Archives: November 2012

Determining the Size of the Sustainable Tourism Market

By Dripto Mukhopadhyay

A recent report on climate change sponsored by The World Bank http://climatechange.worldbank.org/sites/default/files/Turn_Down_the_heat_Why_a_4_degree_centrigrade_warmer_world_must_be_avoided.pdf suggests that the temperature in earth atmosphere is going to be warmer by 4 degree Celsius compared to the predicted 2 degree Celsius. And, without saying one can understand that the consequences will be much severe than those we expected during last few years. The life of different parts of the world will be marred with extreme temperature fluctuations, drought, floods and many other similar natural calamities, which will be normal occurrence rather than “Disaster” as are called today.  Why am I citing this study in this blog at all? The reason is one of the simplest one to mention and the most difficult one to implement!!!! It is that we have reached a time which urges us to act proactively and without a second thought any further.

Tourism is also a major contributor to this bleak future for mankind. Tourism market is growing at a faster pace than ever before. This is true for most of the countries that are known as the major tourism destinations in tourism map. However, the pace of popularization of the buzz words Continue reading