Category Archives: Ecotourism

Determining the Size of the Sustainable Tourism Market

By Dripto Mukhopadhyay

A recent report on climate change sponsored by The World Bank suggests that the temperature in earth atmosphere is going to be warmer by 4 degree Celsius compared to the predicted 2 degree Celsius. And, without saying one can understand that the consequences will be much severe than those we expected during last few years. The life of different parts of the world will be marred with extreme temperature fluctuations, drought, floods and many other similar natural calamities, which will be normal occurrence rather than “Disaster” as are called today.  Why am I citing this study in this blog at all? The reason is one of the simplest one to mention and the most difficult one to implement!!!! It is that we have reached a time which urges us to act proactively and without a second thought any further.

Tourism is also a major contributor to this bleak future for mankind. Tourism market is growing at a faster pace than ever before. This is true for most of the countries that are known as the major tourism destinations in tourism map. However, the pace of popularization of the buzz words Continue reading


Weak Governance and Sustainability of Sustainable Tourism

By Dripto Mukhopadhyay

When we talk of sustainable tourism, a crucial question comes to our mind that have we achieved any success till now? This question is crucial since in several countries sustainable tourism or ecotourism or other forms of tourism that generally talks of similar objectives stated almost for a couple of decades by now. However, evidences suggest that if for the time being we keep aside other components of sustainable tourism and focus on the environmental aspect of it, it is quite a controversial topic. The reason being total carbon emissions from tourism activities in absolute term have been increasing unabatedly though it has declined to some extent on per capita basis. The primary reason for the Continue reading

Is the Spending Propensity of Foreign Tourists Travelling to India Declining over Time?

Is the Spending Propensity of Foreign Tourists Travelling to India Declining over Time?

By Dripto Mukhopadhyay

Foreign exchange earnings (FEE) from tourism activities contribute a large proportion of total FEE in India. According to Tourism Statistics of India 2010, a Ministry of Tourism, Government of India, FEE from tourism activities during 2009-10 has gone up by more than 18%. Certainly this is a boosting factor for Indian tourism industry. This high growth in FEE also corroborates the focus of tourism ministry to increase number of foreign tourist arrivals to the country. More or less, one needs to admit that they are certainly successful to a large extent though a setback was observed during the recent global recession.

This article tries to capture a simple yet important point from policy point of view regarding focusing foreign tourists as a major means of boosting Indian tourism industry as well as a means for earning foreign exchange. The analysis in this article is simple which tried to establish or examine whether the increasing trend as observed apparently does really as beneficial as being envisaged. To keep the analysis simple from point of Continue reading

Willingness to pay for more environment friendly Hotel facility

Economic Instruments and Sustainable Tourism

My latest article on taxation and sustainable tourism which is published in “Energy Manager, July to September, 2011, Vol 4, No. 3”. Would love to receive comments from all the readers. Please click on the link below. Thanks.

Economic Instruments and Sustainable Tourism_Energy manager article_July to Sept 2011

Domestic Tourists versus Foreign Tourists – Indian Tourism Scenario

By Dripto Mukhopadhyay

Since the time I developed my interests in sustainable tourism development, about a decade by now, one small but million dollar question often bothers me that how exactly an intricate mechanism can be framed so that sustainable tourism development can happen in true sense. It does not only involve a few policy perspectives, but actually much beyond it. Policy prescriptions are not enough for his since it requires deliberate and concerted efforts from each of the stakeholders that include tourists, hoteliers, government mechanisms, local population and anyone else who may have some role to play in tourism activities. We see some of the activities (I am talking in terms of Indian context) on part of the central government as well as state governments where attempts are made to aware people regarding tourists attractions at various locations in the country. But, many of them are targeted towards foreign tourists rather than domestic tourists. Amongst these the prominent ones are taking part in fairs and other events in various countries to promote incredible India as one of the dream destinations. Similar efforts are mostly missing in the domestic market. The government mechanisms, tour operators, others in the hospitality sector only focus on increasing number of tourists to the locations of their interests. Hardly any Do’s and Dont’s and the reasons behind the same are conveyed to the potential customers. The only visible impact normally seen in some of the places of interests are imposition of an extra fee for those who intend to visit the place. As expected as a consequence of imposing a higher than usual fee is expression of annoyance towards paying such fees. Perhaps this may be avoided completely if the tourists are also made aware of how that fee would be used for preservation and maintenance purpose of the place and why some other restrictions are also imposed. Awareness generation about the need of a participatory tourism rather than being a mere visitor to the place can play a crucial role towards this. This also raises the question that who should be the priority target for such awareness generation and why.

The simple answer to the question is that the priority should be decided based on the extent of impact on the tourism sector. The following visual (Fig 1) presents the number of domestic tourist visits and foreign tourist visits to all places in India. It also presents the ratio between these two indicators.

The graph clearly depicts a crucial factor for Indian tourism sector. Throughout the years, the domestic tourist visits are significantly higher than foreign tourist visits and its increasing with time. The ratio between these two variables shows that till 2002 it increased continuously and reached the peak when the visits by domestic tourists were 52 times of that of the foreign visits. However, it gradually tapered down to about 40 times for some years and again in 2009 it was about 47 times. Of course the higher ratio for 2009 is an outcome of economic recessions which may be ignored as an exception year of the trend. But, still the domestic visits are at such a higher level compared to the international visits that one can easily conclude that the impact from the former will be much above that from the later. Apart from that, awareness levels of the foreign tourists are in general higher compared to the domestic tourists. Thus efforts in increasing awareness of the domestic tourists towards sustainable tourism development through tourism fairs, advertisements, online materials and other media could prove effective in eradicating several problems that are created by the tourists themselves. However, apart from the tourists, other stakeholders such as hoteliers, tour operators etc. along with local people are also needed to be made aware of their important role for sustainable tourism development. Hope at some point of time, everyone in the loop will understand the importance of the same and will change their attitudes proactively in a positive direction which ultimately will benefit all of them.

A Corporate Social Responsibility Model for the Hospitality Companies

By Dripto Mukhopadhyay

A few years back I did a study on linkage of tourism with socio-economic development of artisans in a few selected districts of Rajasthan in India. The research paper was published as a chapter of the book Tourism Development Revisited: Concepts, Issues and Paradigms, by Sage Publication. Amongst the key findings, a few relevant ones are that the smaller artisans suffer from lack of money to invest, hardly have any access to access to credit facility, Continue reading